Queen of the cats 那个脸蛋圆圆、扎着蝴蝶结的小猫，为什么能俘获你的芳心？
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HER moon-shaped head appears on everything from schoolbags to fashionable watches. And although she actually has no mouth, her cute poses have made her one of the most famous cats in the world.
从书包到时尚腕表，Hello Kitty那个圆圆的脸蛋无所不在。这只小猫虽说没有嘴，但她那可爱的姿势已足以使她成为世界上最著名的小猫之一。
Now Hello Kitty is celebrating her 30th birthday, and her "parents", Japanese character goods maker Sanrio, will make it a party to remember.
如今，Hello Kitty迎来了她30岁的生日，她的“亲身父母”——日本的角色塑造者Sanrio，将举行一个生日派对来为她庆祝生日。
From July, a series of birthday events will be held, including the release of pure-gold coins showing Hello Kitty as a traditional kimono-clad Japanese princess.
从今年6月开始，一系列的生日庆祝活动将陆续举行，其中包括纯金硬币的发行，硬币上刻的是Hello Kitty穿传统和服的日本公主形象。
And, in keeping with her role as "United Nations Children's Fund (UNICEF) Special Friend of Children", the cat will donate US$150,000 to the organization's girls' education programmes. There are 10 million more girls than boys out of school across the world, and these programmes are intended to narrow the gap.
作为“联合国儿童基金会中儿童特殊的朋友”，Hello Kitty将向该组织捐赠15万美元，用来帮助女童教育计划的执行。如今全世界的失学女童要比失学男童多1000万，执行这些计划就是要缩小这个差距。
When she first went on sale in 1974, Hello Kitty became an immediate hit. There have been many style changes since then. In 1995, she appeared in a nurse's uniform and, two years later, the ribbons in her hair were replaced by flowers. This style was then copied by millions of Japanese schoolgirls. In 1999, Hello Kitty got her first boyfriend, Daniel.
Hello Kitty在1974年首次上市时，便大举成功。从此，她风格多变。在1995年，她以护士的形象出现在公众面前，两年后，她头发上的发带被一朵小花取代。这个形象随即被数百万的日本女生所模仿。在1999年，Hello Kitty的第一任男友Daniel出现了。
"All I did was make Kitty do the sorts of things I wanted to do myself," said Yuko Yamaguchi, the cat's designer since the early 1980s. "New Hello Kitty products will reflect the growth in pet ownership in Japan, with Kitty getting her own hamster."
“我所做的这一切只是让Hello Kitty做各种我想做的事情，”从20世纪80年代早期就开始从事设计工作的Yuko Yamaguchi介绍说。“在新一代Hello Kitty的产品中，Kitty也有了自己的仓鼠，这反映出了日本养宠物的人日益增多。”
Most popular characters, such as Snoopy or Mickey Mouse, started life in cartoon strips and films before going on to earn money from their image.
大多数流行的动画角色，诸如Snoopy或Mickey，都是从连环画和电影起家的，渐渐被大众接受，才开始依靠自身形象赚钱的。
The makers of Hello Kitty just started selling the cat straight away. Sanrio now receives US$500 million a year from companies who pay to use the cat's face on their products.
而Hello Kitty的制造者则是直接将这只猫打入市场。现在，Sanrio每年都要从使用Hello Kitty形象的公司手中获得5亿美元的报酬。
"Hello Kitty is a good example of how commercially-minded the Japanese are," explained Brian Bremner of Business Week magazine. "Adapt it, sell it, improve it and sell it again, hopefully all within the same week."
《商业周刊》杂志的布莱恩·布来尼解释道：“He
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