But today we stand at the thresh-old of a new era. The information economy has matured and become smarter. According to many business commentators， we are now living in a knowledge economy . There has always been a market for knowledge ， of course. The publishing industry is based on it. But today the internet is making the distribution of knowledge ever easier. The days when the publisher decided what got published are over. Anyone with a Pc and a modem can talk to the world. This is reducing the friction in the knowledge economy.
Everyone has knowledge of whatever industry she or he is in. say you are a computer dealer， for example. Over the years your have complied a list of the ten best lowest price places to buy wholesale computer equipment. Now you can sell your knowledge to newer， younger computer dealers who have no way to build up this knowledge without losing thousands of pounds finding it out the hard way. Until now， such knowledge remained securely locked in the recipient‘s head ，accumulated and then worthlessly withered away. This no longer needs to be the case. Such knowledge can be sold via websites.
Knowledge has a distinct advantage in today‘s marketplace. It’s a renewable resource. Better yet， its worth actually increases， . “knowledge is the only asset that grows with use. ” observes Scanford University Professor Paul Romer. But what exactly is knowledge and how can it be packaged to trade on an open market“ ” knowledge is experiential information， intelligence applied thorough and gained from experience.“ Say Josenph Pine and James Gilmore in their book The Experience Economy.
The value of knowledge often depends on variables such as time and the credibility of the seller.Certian knowledge may have a very limited shelf life. In sights concerning how to set up an internet business in one country， might be worth a fortune on one day and nothing the next ， depending on changes in government policy. Markets in knowledge will be significance for one thing. They represent one of the most original uses of the web technology. In some corner of the globe there is a company wanting to source plastic widgets from Poland， and somewhere else another company that wishes to set up a plastics factory there. It‘s simply a case of connecting the two.
Indicater.com is a good example of a knowledge trader. It is targeted at food service managers throughout the hospitality industry. “we started with the context rather than extracting money from suppliers. ” explains founder Mike Day. “ we offer food service professionals interactive support to increase sales and profits. People don‘t want another one-dimensional site full of advertising that doesn’t help them to do their job more effectively . it has to be custo
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